About us

37South is a full-service luxury yachting company based in Auckland, New Zealand.
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We’ve been part of the superyacht industry in the South Pacific since 1988. Founded by former superyacht captains, 37South was built on real experience and a clear goal: to provide expert support and exceptional service.

Today, our team continues to deliver that same level of personal, high-quality service, combining local knowledge with a global outlook to support yacht owners, captains, charterers, and brokers.We offer tailored services across charter, sales, and yacht support, helping clients with everything from planning their dream trip to managing or selling a yacht.

Charter
We design tailor-made superyacht charters across the world, with deep expertise in remote destinations such as Fiji, French Polynesia, New Zealand, and the broader South Pacific. From itinerary planning to local logistics, we create seamless experiences that go far beyond the expected.
‍Explore Charter Services →

‍Sales & Brokerage
We work with buyers and sellers globally to facilitate smooth yacht transactions. With a deep understanding of the international market, we provide strategic guidance, strong industry connections, and a personal approach to every sale. Explore Yacht Sales →

‍Yacht Support & Management
From technical management and compliance to crew placement, refits, and day-to-day operations, our experienced team supports yacht owners and captains with tailored management services that keep every aspect of your vessel running smoothly.
‍Explore Yacht Support Services →

Founded in 1988 by superyacht captains, 37South pioneered the modern superyacht industry in the South Pacific. Today, we continue to deliver exceptional service built on decades of first-hand experience.

We are corporate members of MYBA, the worldwide benchmark for excellence in the superyacht industry. By working with a MYBA company, owners and charterers benefit from established safeguards and the confidence that comes from partnering with experienced professionals.

We are also proud members of AYSS and NZ Marine, reinforcing our global network and commitment to industry best practices. Our team is known for being responsive and highly knowledgeable, combining local insight with global reach.
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Who We Work With
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We work closely with yacht owners, charterers, charter brokers, yacht brokers, captains, and crew. Whether it’s a one-off charter or a long-term partnership, we’re proud to support our clients and industry partners with the highest level of professionalism and personalised service.

If you’re planning your next charter, considering a sale, or need support managing your yacht, we’d love to hear from you.